My name is Scott Fenstermaker, and I’m a professional software marketer and a part-time actor and speaking coach from Chicago. I have always been fascinated by the reasons why people do the things they do.
I first caught the scent of it when I was taught about acting technique at Illinois Wesleyan. In acting classes, they typically teach students about having a specific objective having to do with the other characters, and using all kinds of tactics to go about achieving that objective. But later on when I learned about marketing and advertising, I found out there was huge overlap between what applies to the stage and what applies to real life.
This is the space at the intersection between social psychology, acting and advertising. It’s a discussion on interpersonal dynamics: the powers that motivate us, and the tactics we use to exert influence on one another. And since we’re discussing the pushing of other peoples’ buttons, I liked the name “People-triggers”.
The information in these essays could be useful to:
- Actors, Writers and Directors – who would like to more accurately capture and portray authentic interpersonal chemistry
- Marketers and Advertisers – who would like to understand the stimuli to which people respond, and why
- People interested in Psychology and Sociology – who are interested in why people behave a certain way towards one another
- And basically anyone who just wants to understand how all our presumably rational decisions and interactions are secretly controlled by irrational impulses and motivations.
I can be contacted directly at scottfenstermaker -at- gmail -dot- com.