About People-triggers

My name is Scott Fenstermaker, and I’m a professional software marketer and a part-time actor and speaking coach from Chicago.  I have always been fascinated by the reasons why people do the things they do.

I first caught the scent of it when I was taught about acting technique at Illinois Wesleyan.  In acting classes, they typically teach students about having a specific objective having to do with the other characters, and using all kinds of tactics to go about achieving that objective.  But later on when I learned about marketing and advertising, I found out there was huge overlap between what applies to the stage and what applies to real life.

This is the space at the intersection between social psychology, acting and advertising.  It’s a discussion on interpersonal dynamics: the powers that motivate us, and the tactics we use to exert influence on one another.  And since we’re discussing the pushing of other peoples’ buttons, I liked the name “People-triggers”.

The information in these essays could be useful to:

  • Actors, Writers and Directors – who would like to more accurately capture and portray authentic interpersonal chemistry
  • Marketers and Advertisers – who would like to understand the stimuli to which people respond, and why
  • People interested in Psychology and Sociology – who are interested in why people behave a certain way towards one another
  • And basically anyone who just wants to understand how all our presumably rational decisions and interactions are secretly controlled by irrational impulses and motivations.

I can be contacted directly at scottfenstermaker -at- gmail -dot- com.

  1. Andy
    October 14, 2010 at 11:08 AM

    This site has good premise. I wish more people would blog with such an approach.
    In response to bullet item number 3 in “Useful Information”, if you have time, read a portion about Murray Bowen. http://en.wikipedia.org/wiki/Murray_Bowen.

    Is it not interesting how many of us speak thinking with a preconceived notion that the listener is getting it. Often, we fail to stop and think, how are they hearing me.

    You have a good forum which is informative, and with your approach, less intrusive on the readers thoughts.

  2. October 14, 2010 at 9:38 PM

    Interesting topic to blog about. I cease to be amazed by human behaviors (my own included haha) As a side note – I’ve actually been thinking about taking classes at Second City, not only because it would be fun, but also because I think it would help me in my professional & personal life

  3. flowerofsun
    October 15, 2010 at 1:23 AM

    Hi Scott,

    I found your views interesting. I will keep reading your blog in future.

    All the Best.

    arvind kelkar

  4. onesoybean
    February 1, 2011 at 5:49 PM

    This is awesome!

  5. joyceelaine
    February 2, 2011 at 5:53 AM

    I’ve been considering returning to University (because here in Canada it used to be free at 60 and now at 65), but have rejected that idea and am seeking education online because of blogs like this.

  6. Craig Thompson
    April 22, 2011 at 7:53 PM

    Wanted to let you know that I think your blog is a great and enjoy reading your articles.
    I also wanted to invite you to ping and tweet your blog for free with my website BlogBuzzer.com

    Craig Thompson

  7. March 6, 2013 at 4:21 AM

    Love the blog name =)

    I’m interested in the objective of this blog and so far I think I’ll find it to be an interesting and entertaining read.

  8. July 17, 2013 at 3:54 AM

    I was wondering if you ever considered changing
    the page layout of your blog? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect
    with it better. Youve got an awful lot of text for only having one or two pictures.
    Maybe you could space it out better?

  9. March 8, 2016 at 3:11 PM

    I just have to say I love your name! What could be more appropriate for writing on these topics than “window maker?”

    :-) Kate

    (a lawyer/naturopath/actor slightly obsessed with Jungian psychology)

  1. July 7, 2013 at 4:00 AM

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